European insurance companies are facing many challenges as they seek to take advantage of the strong economic rebound this year and next. Chief among them is how to stay closely engaged with their valued commercial and public sector clients in a competitive and fluid marketplace. Virtual meetings and digital communications with brokers, financial advisers and policyholders were vital in keeping the wheels of business turning during the pandemic, and will remain so even as face-to-face meetings make a comeback. Working practices have changed irreversibly, and now the preferred mode of contact for many customers is digital-first.

Customer relationship management is a complicated process with many moving parts. Technology plays a central role in bringing it all together. A wide range of digital tools is available to help insurers interact with clients, and to do so more effectively and profitably. Insurance firms are collecting huge amounts of data, using artificial intelligence to analyse it, and then creating detailed profiles of their customers and the risks they need to insure. They are communicating with customers via email, text, video calls and social media in a regulatory compliant way, though phone calls and in-person meetings still play an important part.

 This live webinar, hosted by the Financial Times in partnership with Seismic, will bring together senior executives from leading European insurers to talk about the challenges confronting the industry. In particular they will discuss the latest theories and practices about how to engage more effectively with clients, and the role of technology as an enabler. 

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